

On the other hand, they do not have any integration options and advanced functionality that can be incorporated into service accounts. It also allows sending out messages to followers much more frequently – once a day vs. Subscription account is typically the most basic choice as it is easier to setup and manage. For this purpose there are two other types: subscription and service accounts. Obviously, those accounts are not designed for marketing outside of a company. This is quite unlike other accounts types where gaining more followers is pretty much the point. Also, in order to keep such internal networks secure, followers have to go through authentication process. There are currently 3 types of public accounts, subscription, service and corporate.Ĭorporate accounts, that are sometimes called enterprise, are designed for internal company use such as sharing memos, private group chat or as a simple project and task management system.Ĭorporate accounts can also be programmed to integrate more complex functionality and they are becoming increasingly popular within organizations. In this post, I’m going to review different types of WeChat public accounts as things have been changing in the last few months. WeChat public accounts continue to increase in importance and effectiveness in brands’ marketing strategy in China.
